HFH Planning Inc. Your Guide To Financial Security View Planning Scenarios

75 Maiden Lane, Suite 605
New York, NY 10038
212.402.5444 P
212.402.5445 F

Financial Planning, Investment Planning & Tax Planning
About Us > Learn More About Our Services
Hank HanauHFH Planning Inc. is a Registered Investment Advisor firm established in 1993. Hank Hanau, a CERTIFIED FINANCIAL PLANNER™ professional, with expertise in both the financial and investment spheres recognized the need for affordable financial direction by fiduciaries. Hank owned and operated a multi-million dollar business from 1964 through 1979 before selling it and joining the investment firm of Bache Halsey Stuart Shields (now Wachovia Securities) and becoming a Vice President of Investments.

Hank created HFH Planning for two reasons:

  • The commission based structure of major brokerage firms does not favor the middle-income individual who is most in need of a financial plan.
  • Due to the same fee structure, major brokerage firms, generally, may only suggest financial products for which they receive a commission – that is not always the best product for the client.

HFH Planning is one of the few financial planning firms to charge only on an hourly basis. No referral fees, no commissions (we suggest true no-load mutual funds for investments), no assets under management fees. That translates into no conflict of interest. Our role is to examine your current financial situation along with your projections, and use that information to design a plan consistent with your goals and objectives. You may implement the plan yourself, or we will provide further guidance.

We consult with tax attorneys, estate attorneys, accountants, stock brokers, insurance agents, and/or other professionals to implement the most effective long-term financial strategy for you. (U.S. Citizen or Resident.)

About Our Staff

  G. Martin Poole

G. Martin Poole, CERTIFIED FINANCIAL PLANNER™, joined HFH Planning Inc. as a Financial Advisor in March 2009. Previously Martin was a Wealth Management Product Specialist at Citigroup’s Family Office Group working with Citi Smith Barney financial advisors to pinpoint additional services to benefit their clients. He spent seven years at US Trust where he advised individuals and families on the management of their assets, building on his 12 years’ experience in a similar position at the Private Bank at Chase Manhattan (now JP Morgan Chase). He joined HFH Planning Inc. because of the unique service he can provide clients of all levels of wealth.

In addition to being a CERTIFIED FINANCIAL PLANNER™ professional, Martin is a Registered Financial Consultant. He also has a Master of Business Administration with Distinction from New York University and a Bachelor of Science in Business Administration from the University of North Carolina at Chapel Hill.

Sondra (Sandy) Rothberg
Prior to joining HFH Planning in 2006, Sandy was an Assistant Compliance Officer at the Riverside Agency where she supported the registered representatives working there. Sandy also was a Sales Manager at GreenPoint Bank and supervised insurance licensed employees. Her success as Sales Manager resulted from her years centered in the banking world where she worked in various roles and finally as a Personal Banker selling bank services to busy entrepreneurs and as an outreach to businesses.

Sandy became a CERTIFIED FINANCIAL PLANNER™ professional early in her career to gain a thorough understanding of the various consequences of financial decisions because “when you work for a bank, your friends expect you to know everything there is to know about money”.

HFH Planning Inc. is a charter member of All Financial Advisors.